For the flavour‑first. For the independent‑minded. For the Beer Drinkers who know the difference.
Beer used to be simple. Then it got boring. Now it’s exciting again — chaotic, creative, overflowing with flavour and personality. And in that chaos, Premier Hop stands for something clear: exceptional beer, made by exceptional brewers, for people who give a damn.
We believe craft beer isn’t a trend. It’s a mindset.
• It’s independence over imitation.
• Flavour over volume.
• Curiosity over convenience.
• People over corporations.
A recent article in the Sunday Times Magazines reminds us that “craft” has been hijacked, diluted, and slapped in cans brewed in factories the size of small cities. But real craft beer does still exist — in the small teams brewing with intent, in the breweries that choose quality over shortcuts, by the people who revive forgotten styles instead of chasing the next marketing gimmick.
That’s the world Premier Hop champion.
• We back the breweries that take risks.
• The ones who brew their beer for weeks, not days.
• The ones who treat hops like art, not decoration.
• The ones who still believe beer should taste like something.
Premier Hop celebrates the drinkers who want more — more flavour, more honesty, more stories behind the glass. Drinkers who know that a great IPA can stop you mid‑sentence, that a stout can feel like a dessert and a memory at the same time, that a crisp lager brewed the long way is a thing of beauty.
• We reject the idea that beer should be bland, safe, or predictable.
• We support the independents who keep beer interesting.
• We champion the flavours that remind you why you fell in love with beer in the first place.
Our promise: - If it’s on our shelves, it’s there because someone brewed it with purpose. Because it has character. Because it deserves your glass.
For the beer drinkers who care about what’s in their glass and to those who make it.