The story of Schöfferhofer starts with Peter Schöffer (1425-1503), a sophisticated maverick of his time with a distinctive taste and passion for beer. As part of the printing revolution of his time, Schöffer set a new technological standard. In the same spirit, Schöfferhofer Weizen became the new benchmark in German wheat beer brewing by being the first wheat beer brewed outside of Bavaria.
It is this same revolutionary thinking that led to the launch of Schöfferhofer Grapefruit, the world’s first Hefeweizen grapefruit beer, in 2007. With its unique character and flavor, Schöfferhofer Grapefruit landed in the US, in 2012, at Epcot’s Food & Wine Festival at Walt Disney World and was wildly successful. From there, Schöfferhofer Grapefruit spread its reach across the country, making the US the 2nd largest market for the product.
Schöfferhofer is an urban, trend conscious alternative to ordinary beers that brings out the happiness of every occasion.
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